Successes

WiLDCOAST is well-known for campaigning against the consumption of sea turtle eggs and meat.

• In 2001, during Pope John Paul II's visit to Mexico, we asked him to invite Catholics not to eat sea turtle meat during Lent. This marked the birth of our first “don’t eat sea turtle” campaign. 
• In 2002 we uncovered the reality of the black market for sea turtle meat, inviting a well-known sea turtle poacher as a spokesperson against the consumption of sea turtle meat. These campaigns were so successful in reducing the consumption of sea turtle meat in northwest Mexico, that the Mexican environmental authorities asked us to start a new campaign against the consumption of sea turtle eggs. 
• In 2005 we launched our most successful campaign ever, with playboy model Dorismar, who raised a huge controversy and attracted the attention of millions of people throughout the world (See campaigns). 
• In 2006 we joined the soccer passion during the World Cup and invited soccer idols Jorge “El Brody” Campos and Kikin Fonseca as spokespeople. 
• In 2007 and 2008 Wildcoast was honored to have legendary international wrestling “lucha libre” legend El Hijo del Santo as spokesperson to halt sea turtle meat and egg consumption in Mexico. The campaign consisted of printed materials (posters, stickers, banners, billboards), press conferences with national and international media, and interviews in broadcast media. 
• Since 2007 we have carried out a “Don’t Eat Sea Turtle Eggs” campaign in central and southern Mexico with press conferences held and materials distributed throughout the Mexican state of Guerrero, reaching an estimated audience of 1.1 million people in that region. 300 large ads featuring El Hijo del Santo vs. the Sea Turtle Egg Eaters were posted at bus stops in the Mexican cities of Acapulco, Mazatlán, Guadalajara, Oaxaca, Veracruz and Estado de Mexico. Fifteen million people saw our message to stop consuming sea turtle eggs and to report their illegal trade.
• In 2011, we broadcast the “Don’t Eat Sea Turtle” message through 22 media outlets, in six cities throughout Mexico, and reached an estimated one million people. In response to the campaign the Archbishop of Acapulco called on parishioners to stop consuming sea turtle eggs and meat.

Our campaigns in radio, TV and printed media have allowed us to reach millions of people in Mexico and Latin America. We firmly believe that if we are able to reduce the consumption of sea turtles, we will be able to eradicate a huge black market that threatens these spectacular species.