WiLDCOAST - YEAR 2011
WiLDCOAST carries out an intensive national and international media campaign to protect the sensitive Cabo Pulmo coral reef by pressuring decision makers to cancel the Cabo Cortes mega-project. Media outputs included 73 web articles, featuring front page Huffington Post (Green Section) and front page Yahoo Mexico, 13 prime-time national television segments, 24 newspaper articles (in the US, Mexico, and Spain), 9 radio interviews, 6 local TV segments, for a total of 125 media hits. The campaign to protect Cabo Pulmo reached an estimated audience of 200 million
